Gianni Radaelli, Greda’s Sales Area Manager. Photo Datalignum taken at Dubai WoodShow 2018.
GREDA MACHINERY ITALY, EXPANDS ITS BUSINESS IN THE MIDDLE EAST
In 1981 Greda set up its own activity in Mariano Comense, in the heart of the technological area of the Lombard furniture and of the Italian design (Brianza). The location in this area has played an important role for the development and the growth of the company: the steady relationship with its customers and the exchange of learned sector experiences have contributed to improve the production range.
For the third time, the company from Mariano Comense meets international industry media at the press conference of the Milan exhibition, to be held at Fiera Milano-Rho next May 8 to 12. “Xylexpo is a very important date for us, a showcase where we present the best of our offer, where we feel to be part of “Made in Italy”, which is one of our most effective “business cards”. By attending the press conference every two years, we want to show that we believe in this exhibition and we are willing to tell industry media about our projects, our philosophy, our news”.
These words by Marianna Daschini, Greda’s co-owner together with her brother Piero, outline the participation of the Brianza-based company in the XIPC-Xylexpo International Press Conference, ever since the first edition in 2014. “This is the third time we participate and we consider this a great opportunity to show our enthusiasm, our dedication to conceive and produce “special”, tailor-made numerical control centers. This approach has delivered significant results on a continuous basis, leading us to move out into bigger facilities to have the necessary space to support the current phase of intensive expansion". Greda’s new headquarters in Via Vivaldi 26, Mariano Comense, have 3,500 square meters of working areas, including offices and production, incorporating all business functions: management, administration, sales, engineering, manufacturing and warehouse. Such optimization was essential in a period of sweeping changes for Greda, as the company is reaping the fruits of their work and stronger commitment to sales and leveraging the “boost” of a favorable expansive economic cycle. “We moved into the new premises without skipping one single day of work, because 2017 was a very intensive year. We see a clear trend: customers demand more and more advanced and sophisticated machines. We get more requests for our solutions featuring aggregates and loading/unloading systems designed to enable unattended operation or minimum supervision. This market niche is expanding day-after-day, it represents a substantial share of our business, also because we have been able to follow this trend in recent years by designing optimal solutions for our target industries. In addition, more and more furniture manufacturers ask to decorate their products with solid wood details and turned elements”. Machines characterized by higher performance combined with great ease of use, transferring complexity from the machine itself to the part obtained: today, the technology paradox means that the real competence no longer lies in the use of equipment, but rather in the exact definition of the element to be created. This fits into the “Industry 4.0” logic, an essential prerequisite both in terms of performance and for the possibility to access loans and incentives for innovation.
For more information contact Mrs Marianna Daschini: GREDA Snc Via A. Vivaldi 26 / I-22066 MARIANO COMENSE, Como / Italy / Ph. +39 031 750966 / E-mail: email@example.com