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Formed Intelligence: introducing Made In Ratio.
events

04 April 2013

Formed Intelligence: introducing Made In Ratio.

UK Trade & Investment promotes the British company’s debut collection at the International Furniture Exhibition in Milan.
The British Consulate-General in Milan and UK Trade & Investment (UKTI) will be hosting the launch of British company Made in Ratio in Italy during the Salone del Mobile. This new London-based design company, who are getting support from UKTI to help them enter into the Italian market, will debut at the Salone with a collection of furniture and lighting. The Press Preview will take place on Tuesday 9 April from 10:00 to 13:00.
The Launch Collection, comprising designs in lighting, seating, tables and storage, offers an excellent example of the latest in UK design innovation. The individual pieces have multiple applications, and are all underpinned by the ideas of movement and modularity. The Supernova trestle, for example, can be used in two different orientations and be configured as a coffee table, desk or dining table.
Launching at the Zonca & Zonca Gallery, located at the centre of the Brera design district, the Made in Ratio exhibition is being set up with the help of the UKTI team in Milan and will comprise of a series of installations, designed to showcase the qualities of each piece.
The company’s creative director, Neill Brodie said:
The designs re-think the production process. Invariably, the rigours of this challenge make the end result infinitely more interesting, I have designed flexibility and versatility into the whole range,
The idea is that these designs will become the cornerstones of future collections, Going forward, each collection will build on this, commissioning bright international design talent and allying them with peerless makers. We’re aiming to deliver thoughtful, quality design unencumbered by industry conventions.
For example, the Cumulus light shade can be configured as a floor, table, ceiling, bedside and pendant light, illustrating its flexibility. Drawing upon the inherent qualities of a classic material, the Cowrie Rocker and Cowrie Chair, takes its shape from a single piece of plywood curved to a monocoque form.

Exhibition details:
Zonca & Zonca Gallery, Via Ciovasso, 4, Milan
- Opening Hours: Monday 8 April: 18.00-21.00
- Tuesday 9 April: 10.00-18.00 (Press Preview: 10.00-13.00)
- Wednesday 10 - Saturday 13 April: 10.00-20.00
- Sunday 14 April: 12.00-16.00

For more information contact Mrs Elena Marchese:
UK Trade & Investment
British Consulate-General
Via San Paolo 7
20121 Milan
Tel: +39 02 72300253
E-mail: elena.marchese@fco.gov.uk http://www.ukti.gov.uk

http://www.madeinratio.com