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SERBIA IN REDESIGN: MIKSER & GUESTS, 28 January – 1 February 2013, in the Press Club Brussels Europe, Rue Froissart 95, 1040 Brussels/ Belgium.

22 January 2013

SERBIA IN REDESIGN: MIKSER & GUESTS, 28 January – 1 February 2013, in the Press Club Brussels Europe, Rue Froissart 95, 1040 Brussels/ Belgium.

Exhibition and presentation of the Mikser Festival – the largest regional festival of creativity and innovation and the potentials of Serbian creative industry.
“We wish to present to the Brussels’ public the Belgrade’s Mikser Festival (, which has become internationally renown as highly successful festival presenting the latest design achievements in the ex-Yugoslav, as well as the other Balkan countries“, says Ms. Gordana Zrnic, Director of Brussels Office of the The Chamber of Commerce and Industry of Serbia. “Our aim is to show the authentic creative potential of Serbia and the values that we could bring to Europe, in the year in which we expect the start of EU accession negotiations with Serbia“, continues Ms. Zrnic.
In addition to the exhibitions “Young Balkan Designers”, through which Mikser is promoting the best talents of the Southeastern Europe in the domain of product design, and” Savamala – Belgrade Creative Distict“ showcasing the urban transformation of one of the most charming yet neglected neighborhoods of Belgrade, a special presentation program will be organized during the five days event in Brussels, with emphasis on the Mikser’s activities, but also on the new creative voices in Serbia. The event will also include the presentation of Savamala, a quarter of Belgrade of a great significance to the city’s history, located on the bank of the Sava River in the very center of Belgrade. “By choosing Savamala as the site of its festival and the address of its new creative center “Mikser House” to be opened in March 2013, Mikser organization has put the revitalization of this part of Belgrade in the focus not only of the Serbian, but of the international public as well. This is the reason why we expect that this event could attract the interest of European investors“, explains Ms. Zrnic.
In the course of this event, Serbia’s tourism potentials will also be presented, as will a number of Serbian companies, winners of notable European awards in the area of technological innovation.
The opening ceremony, to which you are cordially invited, will take place on 28 January, from 18-22h, in The Press Club Brussels Europe, Rue Froissart 95, 1040 Brussels, in the presence of Mr. Jelko Kacin, MEP and reporters for Serbia, and HE Mrs. Vesna Arsić, Ambassador of Serbia in the Kingdom of Belgium. Belgian conceptual artists, Mr. Laurent D’Ursel and Mr. Xavier Lowenthal will contribute to the opening event by performing a specially created experiential walk through the exhibition artefacts. Guest musician from Belgrade is Ms. Jelena Petosevic, composer and singer, while the closing cocktail will be the occasion to learn about the latest innovations of the Serbian gastronomy.
For more information contact Mrs Gordana Zrnić:

The Chamber of Commerce and Industry of Serbia
Brussels Office

Mikser Organizataion, Mrs Maja Lalić / President,
Tel. 062 80 40 130