This year, Weinig looks back on an event that is inseparable from the meteoric rise of the company since World War 2: the foundation of the ExpoCenter. With its permanent exhibition, Weinig created a central location for its ever-increasing international customer base, where its entire range of machines and production lines for solid wood processing were available at any time. Even back then, it was clear that a premium product requiring intensive consultation needed to be demonstrated in operation. It was also essential to make the fascination of Weinig production technology tangible, to substantiate the promise "WEINIG offers more", which was also used even back then.
60 years on, the exhibition has long since become an institution under the name 'ExpoCenter'. The unique facility in the solid wood sector brings professional visitors from all over the world to Tauberbischofsheim. Since its beginnings, some 60,000 interested parties have attended demonstrations at the ever-expanding installation, gaining their first impressions of the legendary Weinig quality. Still today, the company welcomes thousands of professional visitors and guests each year. Many of them become fervent Weinig customers who return again and again.
There are many reasons for the incredible impact of the ExpoCenter. The primary reason is the opportunity for the customer to experience.
processing "live" via the individual application as if it were in their own factory. They can even bring their own materials for this purpose. However, there is another secret to the success: "The entire concept wins people over," says Klaus Müller, who has observed developments for over 40 years and was formerly responsible for the ExpoCenter before becoming Head of Marketing and Communication for Weinig. By 'entire concept', he means the combination of the exhibition, training center and production plant. Visitors to Tauberbischofsheim not only see the latest production technology in action but can also gain an insight into how premium providers Weinig work during a tour of the production facility. Glancing over the shoulder of the man at the workstation is more credible evidence than any advertising promise of what the claim "Weinig offers more" means and what constitutes Weinig quality "Made in Germany". The ExpoCenter package also includes the adjacent training center. A team of experienced applications engineers is on hand here to deliver individual or group training to customers. "Our objective is put the operator of the machine as quickly as possible in a position where they can use the new technology efficiently and apply it immediately for profitable production," underlines Klaus Müller.
The Weinig ExpoCenter currently comprises two halls covering a total of approx. 1,400 square meters and accommodating 36 machines and systems along with peripherals ready for demonstration. The exhibition space has expanded in line with the growth of Weinig as a company. Initially, a space the size of a large garage was sufficient to exhibit the planing and profiling machines that constituted the entire Weinig range at the time. These facilities were supplemented in the 1960s by a Weinig demonstration vehicle. "This enabled us to demonstrate Weinig technology on site throughout Germany. In the 1980s, the vehicle was even used throughout Europe," recounts Klaus Müller. Weinig also displayed breathtaking powers of innovation: Firstly came four-sided processing in a single pass. Then followed high-capacity spindles for ever-increasing feed speeds before Weinig brought a first generation of automation systems to the market. Further pioneering developments followed from hydro-planing technology, jointing, development of a Weinig tool and tool grinding system and frame-type window production through to CNC control. The pioneering technology prompted constant increases in customer visits to Tauberbischofsheim. And so, in the early 1980s, Weinig moved their machine exhibition into larger accommodation.
However, this expansion would not suffice for long. For shortly after, the next Weinig era dawned. Not only did a number of successful independent companies in Waco, Dimter, Grecon and later Raimann and LuxScan join Weinig, but the size of the portfolio increased considerably. This was the birth of Weinig the all-round provider. The all-round expertise in solid wood processing that developed at this time, and is still promoted by the company today via the slogan "Weinig Works Wood", pushed the ExpoCenter to its limits yet again. Besides the familiar planing and profiling machines and window machines, additional space was now required for pre-cutting solutions, wood optimization systems and end profiling. The global market leader seized the moment and commenced a total refurbishment of the existing exhibition space at the start of the year 2000. In addition to the required extension of the space, the facilities were also upgraded to modern requirements and appropriate presentation technology was installed. A test laboratory was also set up, where new products could be subjected to extensive verification in series of tests, often in conjunction with industrial partners.
Besides its main function of hosting machine demonstrations, the ExpoCenter has since also been used for events. Weinig's international in-house exhibition InTech, in particular, benefits from the installation's outstanding facilities. In the multimedia area, almost all giants of the sector have given guest presentations. Among customers, the Weinig ExpoCenter is regarded as the "Mecca of solid wood processing". So it is little wonder that, as Weinig celebrates the ExpoCenter's 60th anniversary, there is a prevailing feel-good factor of having an extraordinary advantage over the competition. Klaus Müller: "The name ExpoCenter is a brand with global resonance."
For more information contact Mr Klaus Müller, Marketing and Communication Manager: